10 bedste CRM-software i 2022 (gratis og betalt)

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Finding the best CRM software for your business is easier said than done. After all, there’s no one-size-fits-all solution, and you’ll need to find the CRM software that satisfies your company’s needs the most. 

Best for Small TeamsBest Customizable CRM SoftwareBest for Mid and Large OrganizationsBest for CRM Software for AutomationBest for Team Management
pipedrive logo
Pipedrive visualizes the sales pipeline to help you keep track of each deal stage.monday CRM combines project management and CRM functionalities in one.Salgsstyrke offers a comprehensive sales and CRM platform.Keap automates your sales and marketing process from top to bottom.ClickUp helps you improve your team’s productivity with time management features and more.
See how it works
at Pipedrive’s official site
See how it works
on Monday CRM’s official site
See how it works at Salesforce’s official siteSee how it works at Keap’s official siteSee how it works at ClickUp’s official site

If you’re a small business owner, you’re likely looking for CRM software that’s easy to set up and use. In fact, 55% of sales representatives consider ease of use the most critical feature of a CRM solution. 

In other words, picking an unintuitive CRM that requires you to train your team will likely cause you to lose out on sales and time.

Moreover, you’ll need to find the CRM with the right features for your business. Sure, it’s easy to find CRM software with all the bells and whistles, but is it worth paying for them if you’ll only use a few of the available features?

And most importantly, the CRM solution of your choice should integrate with other applications you already use. This helps you streamline your workflow and spare you from a few headaches.

Given that there are plenty of CRM solutions available, picking the right one for your business can get that much more difficult. To narrow your search, we’ve compiled a list covering some of the best CRM software. They are:

Let’s take a look! 

1. Pipedrive

Best CRM Software for Small Teams 

Pipedrive is a sales platform built with small businesses in mind. It allows you to plan sales activities and monitor deals.

CRM software pipedrive

Moreover, this CRM software provides you with a visual sales pipeline to keep track of each stage of the deal. 


  • Automation capabilities 
  • Integration with Trello, Zappier, Google apps, etc.
  • Customizable sales report
  • Email tracking 
  • Android and iOS apps available. 

In other words, Pipedrive allows you to streamline the sales process and focus more on generating sales rather than spending time on other low-priority tasks. 


  • Intuitive User Interface 
  • Easy to set up 
  • Customizable dashboard 

Pipedrive stands out from other similar CRMs because of its ease of use. The dashboard is intuitive and enables you to customize it to your liking. You can get familiar with this CRM software in no time.  


In terms of pricing, Pipeline offers the following plans: 

  • Essential – $15/user/month 
  • Advanced – $29/user/month
  • Professional – $59/user/month 
  • Enterprise – $119/user/month

If billed annually, you’ll benefit from a 17% discount. There’s also a 14-day free trial available.  

Try Pipedrive for 14-day free here!

Læs mere:

Pipedrive Review: Is It The Best CRM In 2022?

2. Monday.com CRM

Best Customizable CRM Software

Monday.com aims to combine project management and CRM functionalities in one. This platform allows you to track projects, deadlines, sales, and collaborative client management processes. Consequently, you’ll be able to manage your team and leads from one dashboard effectively.

Moreover, its customization options make Monday.com CRM suitable for any business structure. 


  • Seamless collaboration with team members 
  • Integration af sociale medier 
  • Automation capabilities 
  • Campaign analytics 
  • Customizable dashboards

Siden Monday.com CRM also has project management features, unlike Pipedrive, this tool is suitable for companies seeking more functionality. 


  • Brugervenlig 
  • Versatile 
  • Many integration capabilities 

Just like Pipedrive, Monday.com CRM is also known for its user-friendly interface. It provides an easy-to-navigate dashboard and is designed so that any sales representative can quickly establish solid communication management and customer communication.

If you wonder how monday.com CRM helps you manage communication efficiently, here’s a customer testimonial from Ray White.

“Our business development team can now send hundreds of emails a day directly (and automatically) from our CRM without lifting a finger. monday.com CRM has opened countless doors of opportunities that we never had before.”

Kyle Dorman | Operations Department Manager | Ray White

See how monday.com CRM works here.


Monday.com offers five pricing plans: 

  • Individual – $0 for two users 
  • Basic – $10/user/month
  • Standard – $12/user/month 
  • Pro – $20/user/month 
  • Enterprise 

Check Monday.com CRM Pricing here.

To get a quote for the Enterprise plan, you’ll need to contact the website. There’s also a free trial available for every plan, excluding the enterprise one.

Try monday.com CRM for free here!

Læs mere:

Monday CRM Software Review 2022: Best Pricing & Features

3. Salgsstyrke

Best CRM Software for Medium and Large Organizations

Salgsstyrke has been around for decades. Although it originally started as a SaaS CRM company, it now offers various services, like its Marketing Cloud, Service Cloud, Analytics Cloud, etc. 

salesforce crm software

Its dedicated CRM platform, Sales Cloud, is an all-in-one software solution that provides companies with all the necessary tools for their CRM needs, including reporting, deal management, sales automation, and much more.


  • Sales forecasting 
  • Customer engagement tools 
  • Task management 
  • Opportunity management
  • Samarbejdsværktøjer

In other words, Salgsstyrke’s features allow companies to monitor their pipelines easily and forecast their sales, improve customer engagement by sending personalized messages, identify valuable leads to turn them into customers, and much more. 


  • Mobile app 
  • Appeals to various business needs outside of CRM 
  • Technical and training support

Due to the platform’s complexity, Salgsstyrke emphasizes its customer support. Moreover, you can access the Trailblazer-fællesskab to get help, exchange ideas, and connect with other Salgsstyrke users. 


Sales Cloud covers the following pricing plans: 

  • Essential – $25/user/month
  • Professional – $75/user/month 
  • Enterprise – $150/user/month
  • Unlimited – $300/user/month 

There’s also a 14-day free trial available for all of the plans listed above. 

Check Salesforce Pricing here.

Samlet set, Salgsstyrke is a great platform that can cover more than your CRM needs. However, this software solution can be challenging to manage and maintain due to its size. 

That said, Salgsstyrke is a suitable option for medium and large organizations with the IT capabilities required to handle this platform.

Lær mere om Salesforce her.

Læs mere:
What Is Salesforce & What Does Salesforce Do (2022)

8 Reasons Why Salesforce Is The Best CRM

4. Keap

Best CRM Software for Automation 

Keap is an all-in-one marketing and sales solution that provides marketing automation, reporting, and other CRM functionalities. Due to its versatility and ease of use, Keap is an excellent option for companies that want to get most things done using a single platform.

keap crm software


  • Automation capabilities 
  • Task management 
  • Contact management
  • Email A/B testing 
  • Checkout forms 

Keap’s strength lies in its automation capabilities. The platform provides you with two automation options: Easy automation, available at the cheapest plan, and advanced automation, available at the other plans. 

With the advanced automation options, you can automate your sales and marketing processes from top to bottom, covering landing pages, emails, etc. 


  • Versatile 
  • Let at bruge 
  • Fremragende kundesupport

Another stand-out aspect of Keap is its ease of use. For instance, you could automate processes via an easy-to-follow visual drag-and-drop interface and use “when” og “then” parameters.

In terms of customer service, Keap offers 24/7 chat support and provides a community center filled with videos and articles to help users fix any potential issues. 


Keap covers three pricing plans: 

  • Lite – $79/month  
  • Pro – $169/month
  • Max – $249/month

If you choose to pay annually, you’ll benefit from a 20% discount. Overall, Keap offers good value for small businesses looking for an all-in-one platform. 

Try Keap for free here!

5. ClickUp

Best CRM Software for Team Management 

ClickUp is a project management and collaboration platform suitable for sales, development, and CRM activities. With ClickUp, you can centralize your spreadsheets, emails, calendars, to-do lists, and workflows to improve your teams’ productivity and save more time. 


  • Sales KPIs tracking 
  • Omfattende tilpasning 
  • Email project management
  • Automation capabilities
  • CRM views (Tables and Kanban boards)

One stand-out feature of ClickUp is its customization. More specifically, you can customize your projects by categorizing tasks to make them more accessible, assigning custom color themes to differentiate your teams, assigning privacy options for particular team members, and much more. 

Although this platform is similar to Monday.com, with ClickUp, you can manage your team more effectively, as you’ve got more customization options and access to more features like time management, for instance. 


  • Time management 
  • Ability to create different views for tracking multiple projects 
  • Extensive integration options with other platforms 

Samlet set, ClickUp is an excellent option for businesses looking for an all-in-one tool to assist them in most of their companies’ activities and to improve their teams’ productivity. 


ClickUp offers five pricing plans: 

  • Ledig 
  • Unlimited – $9/user/month 
  • Business – $19/user/month
  • Business plus – $29/user/month 
  • Enterprise 

Just like Monday.com, ClickUp also offers a free plan. On the same note, you’ll need to contact the website to get a quote for the Enterprise plan. 

Use ClickUp for free here!

Læs mere:
Clickup anmeldelse

Clickup vs Monday.com

6. Zoho CRM

Best CRM Software for Lead Management 

Zoho is a CRM platform that prioritizes speeding up the sales process, monitoring performance, and improving lead generation. 

zoho crm software

Furthermore, this CRM software solution is designed with remote workers in mind. Its mobile apps allow employees to access and edit CRM data offline, plan their activities, communicate with one another, and more. 


  • Predictive sales capabilities 
  • Social media integrations 
  • Gamification 
  • AI assistant 
  • Marketing automation 

With Zoho’s gamification, any closed deal, call made, or generated lead turns into a badge or trophy, creating a fun and competitive sales atmosphere that boosts productivity. 

Also, its automation capabilities coupled with AI can turn the lead management process into a powerhouse. For instance, Zoho looks into the behaviors and activities within the pipeline to identify the most valuable leads. 


  • Omfattende tilpasning
  • Great integration capabilities 
  • Solid mobile app for managing tasks while on the move

Zoho provides plenty of customization options so you can make the platform match your business’s needs. For instance, you could customize forms, buttons, layouts, etc. 


There are five pricing plans:

  • Free – for up to three users 
  • Standard – $20/user/month
  • Professional – $35/user/month
  • Enterprise – $50/user/month 
  • Ultimate – $65/user/month 

If you choose to pay annually, you’ll benefit from a discount of up to 34%.

Use Zoho CRM software for free here!

7. HubSpot

Best CRM Software for Scaling Businesses 

Although HubSpot is better known for its marketing automation capabilities, HubSpot CRM also offers a dedicated CRM platform. You can use it to organize your contacts, track your sales pipelines and tasks, and monitor each conversation with your contacts. 

hubspot crm software


  • Contact management
  • Task management 
  • Email tracking and notifications 
  • Prospect tracking 
  • Gmail and Outlook integration with email templates 

What makes HubSpot stand out is its scalability. For instance, if you’re running a small business, you can use HubSpot’s free CRM to access the essential features. 

As your business grows, you can also opt for HubSpot’s free and paid marketing, sales, or customer service tools so that you can get your business’s departments on the same page. 


  • Unlimited users 
  • Store up to one million contacts
  • It comes free of charge 

Furthermore, all of HubSpot’s services operate within the same system, allowing for seamless collaboration within departments. That said, your marketing team can easily extract information from the CRM to create personalized campaigns, for example. This can also lead to more precise reporting. 


Note that some critical CRM features are not accessible with the free version. To make the most out of this platform’s CRM features, you’ll need to opt for HubSpot’s Sales Hub

It covers three pricing plans: 

  • Starter – $45/month 
  • Professional – $450/month 
  • Enterprise – $1,200/month

Use HubSpot CRM for free here!

Læs mere:

HubSpot CRM Review: Is It The Best CRM Platform? 

Pipedrive vs HubSpot: Hvilken er en bedre CRM?

8. Freshsales (Freshworks CRM)

Best CRM Software for Contact Management

Freshsales is a CRM solution provided by Freshworks. This platform offers salespeople all the necessary tools to generate quality leads, develop solid relationships, engage with leads across various channels, and ultimately close deals faster. 

freshsales contact management

In other words, Freshsales aims to make contact management easy by eliminating the need to jump from one platform to the other for managing your contacts.


  • Predictive contact scoring 
  • Lead generation bot 
  • Auto-profile enrichment 
  • Email, phone, and Whatsapp integrations 
  • Multiple sales pipeline management

Freshsales stands out from other CRM tools through its AI and automation capabilities. For instance, Freshales allows you to create custom bots to automate chat messages and collect visitor details. 

Moreover, its auto-profile enrichment and predictive contact scoring features will automatically enhance your leads’ profiles by pulling out information from their social media accounts and prioritizing these leads based on historical data, like engagement levels and content properties.


  • Let at bruge 
  • Ability to make calls within the software 
  • Advanced reporting 

Freshworks allows you to connect your phone number with the platform easily. Consequently, you’ll be able to make, record, and transfer calls directly within the CRM.


Freshworks offers four pricing plans:

  • Ledig
  • Growth – $15/user/month 
  • Pro – $39/user/month 
  • Enterprise – $69/user/month 

The free plan covers basic features, like account and contact management, phone, email, and chat integrations, and will also give you access to the mobile version of the CRM. The paid plans will enable Freshworks’ AI capabilities. 

Use Freshworks CRM for free here!

9. Streak

Best CRM for Gmail

Streak is a CRM software solution built explicitly for Gmail and other Google Workplace apps. In other words, Streak turns your inbox into a CRM tool within itself. With it, you can monitor your pipelines, track your leads, assign tasks to team members, and more, without having to leave the inbox.  

CRM software streak


  • Mail merging
  • Email tracking 
  • Workflow customization 
  • Rapporter 
  • Email scheduling 

The mail merge feature allows you to send personalized emails in mass. All you need to do is add contacts from your pipeline, insert the variables, and that’s it! 


  • Convenient 
  • User friendly 
  • Improve collaboration 

Aside from making contacting leads more convenient, Streak can also improve collaboration with your team members. For instance, the platforms allow you to create multiple teams and assign each member to a particular role. 

Moreover, you can create a central location where your team could have easy access to crucial project information, leave comments, reminders, etc.


Streak provides four pricing plans:

  • Ledig
  • Solo – $19/user/month
  • Pro – $59/user/month 
  • Enterprise – $159/user/month 

If you choose to pay annually, you’ll benefit from a 20% discount. There’s also a free trial available for the Pro plan.

Use Streak for free here!

10. FreeAgent CRM

Best CRM Software for Medium-Sized Businesses 

FreeAgent is a CRM platform with a solid work management system that allows teams to conduct their sales and CRM activities in one place. 

This platform is designed with remote work in mind. That said, FreeAgent offers all the features necessary for working collaboratively, improving productivity, and increasing performance. 


  • Automation capabilities 
  • Håndtering af arbejdsgange 
  • Task management
  • Integrations with Gmail, Mailchimp, Zoom, etc.
  • Tilpasselige rapporter 

This platform’s automation capabilities allow teams to optimize their productivity by setting automated alerts for overdue tasks, configurable rules for organizing activities, emails, etc. 

Furthermore, FreeAgent can automatically create custom reports based on the KPIs you track, like email open and click rates. 


  • Intuitive interface
  • Personalisering
  • Good customer support

Overall, FreeAgent is easy to use, and according to reviews, this CRM offers excellent customer support. 


FreeAgent covers three pricing plans:

  • Contact management – $42/user/month
  • B2B sales – $90/user/month
  • B2B full-funnel sales – $120/user/month 

If you pay annually, you’ll receive a 20% discount. 

Due to the vast collaboration features available, small teams may not be able to make the most out of the platform. That said, FreeAgent might bring better value for medium-sized businesses. 

Best CRM Software: Conclusion

Finding the right CRM software solution for your business can be a daunting task. 

You need to find something easy to use, offer extensive customization features and integrations to use it with other apps, and provide good customer support. Most importantly, it has to fit within your budget.

Hopefully, this article will guide you toward making the right decision. 

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