您是否正在考慮在線銷售您的產品，但不確定您應該選擇 Shopify 還是 Etsy？兩大熱門電商平台各有特色和優勢，讓人難以取捨。
In this article, we’ll take a closer look at both platforms and help you decide which one is the best fit for your business.
關鍵要點
- Shopify 是一個允許商家創建自己的在線商店的平台，而 Etsy 是一個賣家可以列出他們的手工製品或古董商品的市場。
- Shopify offers more extensive control over your online store’s branding and design, while Etsy offers more limited customization options.
- Etsy 擁有更大的受眾群體，截至 2023 年擁有超過 9510 萬買家，使其成為覆蓋廣泛受眾的絕佳選擇。
- Shopify offers more extensive shipping and fulfillment options, while Etsy’s options are more limited.
- Shopify’s pricing plans range from $29 to $299 per month, while Etsy charges a listing fee of $0.20 per item and a commission fee of 5% on each sale.
- 在兩者之間進行選擇時，請考慮您的業務類型、目標、預算和品牌，以做出明智的決定。
Shopify 概述
Shopify 是一個允許商家創建自己的在線商店的平台。它提供了一系列功能，包括可定制的模板、付款處理和庫存管理。使用 Shopify，您可以完全控制您的在線商店並創建一個獨特的品牌。
Shopify 是一個流行的電子商務平台，允許企業創建和運營自己的在線商店。它提供了一系列功能，包括可定制的模板、安全的支付處理和庫存管理，使企業可以輕鬆地建立和管理他們的在線形象。
- 可定制的模板
- 安全支付處理
- 庫存管理
- 分析能力
- 用戶友好的界面
- 廣泛的知識庫和用戶社區，以提供支持和學習最佳實踐
Shopify 的最大優勢之一是其搜索引擎優化和社交媒體營銷能力。這意味著您的商店可以被正在搜索您的類似產品的潛在客戶找到。然而，Shopify 是有代價的。有不同的定價計劃，從每月 $29 到 $299 不等，具體取決於所需的功能和支持級別。對於小型企業而言，這可能是一項重大投資。
進一步閱讀：
👉 Shopify 評論 (2023)：使用 Shopify 進行銷售的利弊
Etsy 概覽
Etsy，另一方面，是一個賣家可以列出他們的手工或古董商品的市場。它非常注重手工製品和復古物品，賣家必須遵守一定的準則。借助 Etsy，您無需創建自己的網站即可吸引大量受眾。
Etsy charges a listing fee of $0.20 per item, and a commission fee of 5% on each sale. This can be a more affordable option for small businesses just starting out. However, selling on Etsy means you are subject to their rules and regulations. You may not have complete control over your store’s branding, and your products may be competing with similar items from other sellers.
Shopify 與 Etsy：需要考慮的事項
在 Shopify 和 Etsy 之間進行選擇時，需要考慮幾個因素。以下是兩個平台之間的一些主要區別：
| 功能 | Shopify | Etsy |
|---|---|---|
| 觀眾規模 | 更小 | 更大 |
| 控製品牌和商店設計 | 廣泛的 | 有限的 |
| 可定制性 | 更廣泛 | 不太廣泛 |
| 付款和交易費用 | 使用第三方支付網關收取交易費用 | 使用第三方支付網關不收取交易費用 |
| 市場費用 | 根據所需的功能和支持級別收取月費 | 每件商品收取 $0.20 的上市費用 |
| 運輸和履行 | 更廣泛的選擇 | 不太廣泛的選擇 |
| 集成和應用程序 | 更廣泛的選擇 | 更有限的選擇 |
| 客戶支持 | 更廣泛的選擇 | 不太廣泛的選擇 |
受眾規模、流量和可見度
Shopify allows merchants to reach a wider audience through search engine optimization and social media marketing. However, Etsy’s larger audience may result in more visibility for your products.
Etsy 擁有更多的受眾， 截至 2023 年，Etsy上有超過 9510萬買家。這意味著您的產品在 Etsy 上可能比在 Shopify 上被更多人看到。
In fact, Etsy has become a go-to destination for buyers looking for unique, handmade, or vintage items. By selling your products on Etsy, you’ll have access to a large and diverse pool of customers who are specifically looking for the types of products you offer.
Additionally, Etsy’s community-driven platform encourages buyers to engage with sellers, providing opportunities for you to build a loyal customer base and receive valuable feedback on your products.
總的來說，在 Etsy 上銷售可以幫助您覆蓋更廣泛的受眾並與對您創建的產品充滿熱情的客戶建立聯繫。
另一方面，Shopify 提供了一系列工具來幫助商家接觸更廣泛的受眾。借助搜索引擎優化和社交媒體營銷功能等功能，搜索類似您產品的潛在客戶可以找到您的在線商店。此外，Shopify 還集成了各種市場和購物渠道，例如 Amazon、eBay 和 Facebook，以幫助您吸引更多客戶。
控製品牌和商店設計
Shopify is a powerful platform that offers extensive control over your online store’s branding and design, enabling you to create a unique look and feel that reflects your brand’s personality and values. With Shopify, you have access to a wide range of customizable templates and themes, allowing you to tailor your store’s appearance to your specific needs and preferences.
另一方面，雖然 Etsy 是銷售手工製品和古董商品的絕佳平台，但它可能無法讓您對商店的外觀和風格進行盡可能多的控制。這是因為 Etsy 具有更標準化的佈局和設計，這可能會限制您創建獨特且令人難忘的在線形象的能力。
可定制性
為您的在線商店選擇電子商務平台時，可定制性是一個需要考慮的重要因素。 Shopify 和 Etsy 都為賣家提供選項，讓他們根據自己的特定需求和偏好定制在線商店。
However, Shopify’s templates and design options are more extensive than what is offered on Etsy. This means that Shopify merchants have greater control over the look and feel of their online stores, enabling them to create a unique brand and online presence that reflects their personality and values.
借助 Shopify，商家可以從廣泛的可自定義模板和主題中進行選擇，從而創建適合其特定產品和目標受眾的商店。這種定制化水平不僅可以幫助商家在競爭中脫穎而出，還可以提升客戶的整體購物體驗。
Etsy offers some level of customization for sellers to tailor their online stores to their specific needs and preferences. The platform provides a range of options for sellers to add their own branding, such as shop banners and logos, as well as the ability to create custom listings and product descriptions. Sellers can also choose from various templates to create a consistent look and feel for their store. However, compared to Shopify, the customization options on Etsy are more limited, which may impact a seller’s ability to create a truly distinctive and memorable online presence.
付款和交易費用
雖然 Shopify 會收取使用第三方支付網關的交易費用，但 Etsy 不會。然而，值得注意的是，Etsy 確實對每筆銷售收取佣金，這可能是一個需要考慮的重要因素，具體取決於您的業務需求。
Etsy charges a commission fee of 5% on each sale in addition to a listing fee of $0.20 per item. It’s worth noting that while Etsy doesn’t charge transaction fees for using third-party payment gateways, the commission fee on each sale can add up depending on your business needs. For example, if you sell an item for $100 on Etsy, you’ll be charged a commission fee of $5 in addition to the listing fee of $0.20. Therefore, it’s important to consider these fees when deciding whether or not to sell on Etsy.
Shopify 會收取使用第三方支付網關的交易費用。費用因定價計劃而異，但每筆交易的費用從 0.5% 到 2% 不等。
市場費用
Etsy charges a listing fee of $0.20 per item, which means that each time you list a new product, you’ll be charged $0.20. Etsy does not charge a monthly fee.
另一方面，Shopify 根據所需的功能和支持級別收取月費。定價計劃範圍從每月 $29 到 $299。
Basic Shopify 計劃每月收費 $29，包括無限產品、24/7 支持以及網站和博客等功能。 Shopify 計劃每月收費 $79，包括禮品卡和專業報告等附加功能。 Advanced Shopify 計劃每月收費 $299，包括更高級的功能，例如高級報告生成器和第三方計算的運費。
運輸和履行
Both platforms offer various shipping and fulfillment options, but Shopify’s options are more extensive.
事實上，Shopify 擁有廣泛的運輸和履行選項，可以根據您的業務需求進行定制。
例如，您可以從多個承運商、運輸速度和包裝選項中進行選擇，以確保您的產品及時、專業地交付給您的客戶。
此外，Shopify 還提供高級庫存管理功能，讓您可以跟踪庫存水平、設置自動再訂購點以及管理多個倉庫。借助這些可供您使用的強大工具，您可以簡化運輸和履行流程、降低成本並提高客戶滿意度。
Etsy 提供各種運輸和履行選項，但它們不像 Shopify 上提供的那樣廣泛。
借助 Etsy，賣家可以設置運輸資料，從而允許他們指定其產品的運輸成本和處理時間。賣家還可以直接從 Etsy 平台購買和打印運輸標籤。
Additionally, Etsy has a global shipping program that allows sellers to ship their products internationally more easily. However, compared to Shopify, Etsy’s shipping and fulfillment options are more limited.
集成和應用程序
Shopify 具有廣泛的集成和應用程序，可以極大地增強您在線商店的功能。
借助 Shopify，您可以與各種市場和購物渠道（例如 Amazon、eBay 和 Facebook）集成，以幫助您吸引更多客戶。此外，Shopify 有許多第三方應用程序可以幫助您完成電子郵件營銷、社交媒體廣告和庫存管理等任務。
On the other hand, Etsy’s options for integrations and apps are more limited. However, Etsy does offer some integrations with other platforms, such as Quickbooks and Squarespace, 幫助您簡化業務運營。此外，Etsy 有一系列應用程序可以幫助您完成運輸和履行、營銷和簿記等任務。
QuickBooks 是一種流行的會計軟件，專為中小型企業設計，允許用戶跟踪收入和支出、創建發票、管理賬單和付款以及生成財務報告。它還提供庫存管理、工資單處理和稅務準備等功能。它被各行各業的企業廣泛使用，並以其可靠性、準確性和易用性而聞名。
- 用戶友好的界面
- 省時的功能，例如自動數據輸入、自動銀行匯款和自動開具發票
- 可定制的報告
- 與其他軟件集成
- 基於雲的訪問
- 多用戶訪問
- 自動備份
When it comes to comparing the two, Shopify offers a wider range of integrations and third-party apps, which can provide greater flexibility and functionality for your online store. However, if you are primarily focused on selling handmade and vintage items, Etsy’s more limited options may still be sufficient for your needs.
客戶支持
Both Shopify and Etsy offer customer support, but Shopify’s support options are more extensive. Shopify offers 24/7 support via phone, email, and live chat, as well as a help center with a range of resources and articles. In addition, Shopify has a large community of users who can provide support and advice on various topics related to running an online store.
Etsy also offers customer support, but it may not be as extensive as what is offered on Shopify. Etsy has a help center with various articles and resources, as well as a community forum where sellers can ask questions and receive support from other sellers. However, Etsy’s support options may be more limited, which could be a disadvantage for some sellers.
Overall, Shopify’s customer support options may be more robust and comprehensive compared to Etsy’s. However, both platforms offer some level of support to help sellers with their online businesses.
Shopify vs Etsy：你應該選擇哪一個？
在 Shopify 和 Etsy 之間進行選擇時，需要考慮幾個因素。請記住以下幾點：
- 業務類型： Shopify is better suited for businesses that want complete control over their online store’s branding and design. Etsy is better suited for sellers of handmade and vintage items.
- 目標：您在線商店的目標是什麼？如果您想創建一個獨特的品牌，Shopify 可能是更好的選擇。如果您想快速吸引大量受眾，Etsy 可能是更好的選擇。
- 預算：Shopify 可能更貴，而 Etsy 對於剛起步的小企業來說更實惠。
- Branding: How important is branding to your business? If it’s a top priority, Shopify 可能是更好的選擇。
可能受益於每個平台的企業示例
- Shopify：服裝品牌、數字產品銷售商、具有獨特品牌的企業
- Etsy：手工製品和古董品銷售商、工匠、藝術家
Shopify vs Etsy：結論
Shopify and Etsy are both popular e-commerce platforms, but they cater to different types of sellers and have different features. When it comes to choosing between the two, it’s important to consider your business type, goals, budget, and branding. Overall, Shopify is ideal for businesses that want complete control over their online store’s branding and design, while Etsy is better suited for sellers of handmade and vintage items.
