An astonishing number of 3.5 billion people are using social media worldwide. More businesses and brands use social media to reach, nurture, and engage with their target audience.
Social media marketing is becoming more popular among marketers. It helps businesses engage with the target audience, convert them into customers, build a social media presence, work with influencers, and ultimately increase revenue.
However, it is easier said than done.
Social media management can be a headache, especially when there are many social media accounts to manage. It can be time-consuming and stressful to keep up with the ever-changing world and immediately respond to the changes. Below are some usual tasks that social media managers have to perform daily:
- Create and post content
- Respond to comments
- Track reach, impression, engagement, and other social media statistics
- Interact with users and brands
- And more.
Social media management can be a full-time job. Some businesses even have a team to manage their social media platforms.
Fortunately, there are tools to help you automate tasks and make social media management more effortless. These tools allow you to:
- Schedule your posts in advance
- Engage with users
- Track analytics, such as engagement, reach, conversion, etc.
- Manage inbox
- Collaborate with influencers
- And more.
To make your decision easier, we have reviewed some of the best social media management tools. Let’s get started!
What are Social Media Management Tools?
Social media management tools are software or apps that help you manage social media accounts from one place. They often allow you to automate your social media strategy. Some popular features are scheduling and auto-posting, team collaboration, identifying brand mentions, managing inboxes, and monitoring all of your social accounts in one place.
Best Social Media Management Tools
Later is founded as the first-to-market Instagram scheduler in 2014. Formerly known as Latergramme, this social media management software solution has now grown to be one of the leading visual marketing platforms for Instagram, Facebook, Twitter, and Pinterest. It is currently serving 4 million+ users globally.
Some of the brands that are using Later are Fast Company, Mr. Porter, The Wall Street Journal, and USA Today.
Later Key Features
This social media management tool offers seven main features: Scheduling, Instagram Analytics, Linkin.bio, User-Generated Content, Instagram Stories, Instagram Hashtags, and Pinterest Scheduling.
Some of the key features are:
- Easily schedule photos, videos, and carousel posts.
- Detailed analytics that tracks followers’ number, growth, engagement, etc.
- Drive traffic and sales from Instagram with the link in the bio feature.
- Find shareable UGC on Instagram fast.
- Schedule Pinterest Pins.
- Suggest Instagram hashtags to use and post them in the first comment of your post.
What are the Cons of Later?
- It does not support LinkedIn scheduling, which many businesses find useful.
- Scheduling for Instagram stories only via push notifications reminder. You’ll still need to post manually.
- Starter: $15/month (yearly) – 1 user.
- Growth: $33.33/month (yearly) – 3 users.
- Advanced: $66.67/month (yearly) – 6 users.
There’s also a 14-day free trial for all pricing plans.
Overall, Later is among the best social media management tools for individuals and brands that focus more on visual content and have a heavy focus on Instagram and Pinterest. Its pricing is also relatively more affordable than other platforms.
Planable is a straightforward social media management software solution that allows you to schedule social media posts, publish social media content, and plan projects directly within the platform. However, Planable stands out due to its collaboration-centric approach.
More specifically, this social media management platform offers all the tools necessary to help bring multiple team members on the same page, leave feedback and edit designs in real-time.
Planable Key Features
- Post content on multiple social media networks, including Facebook, Instagram, TikTok, YouTube, and more.
- Invite collaborators to the platforms and assign them multi-level permissions.
- Access grid, calendar, list, and feed views for better project planning.
- Leave feedback right next to social media posts for better visibility.
- Easily backtrack your posts’ designs via the version history.
- Store files and give your team easy access to media assets.
- Add internal notes for specific team members.
What Are The Cons of Planable?
- Steep pricing between pricing packages can hinder scalability.
- Limited social media analytics and reporting features.
- Basic: $11/user/month (annually).
- Pro: $22/user/month (annually).
- Enterprise: upon request.
Note that the pricing listed above is only available for one user and one workspace. Each additional user and workspace will cost extra.
Overall, Planable is an excellent option for small teams looking to plan, schedule, and manage content in a collaborative environment.
HubSpot Marketing Hub
HubSpot Marketing Hub is more than a social media management software solution. As the name suggests, this platform’s functionalities are meant to be used across multiple marketing activities. More specifically, HubSpot covers email marketing, ad management, landing page builders with built-in SEO recommendations, and much more.
However, its social media management tools are also pretty solid, so let’s discuss them in more detail.
HubSpot Marketing Hub Key Features
- Plan and schedule posts across multiple social networks, like LinkedIn, Twitter, Facebook, and Instagram.
- Monitor social media performance between multiple accounts, publishing times, and campaigns.
- Link relevant content to social media marketing campaigns for easier management.
- Set keywords for social listening to grab an understanding of your followers’ overall sentiment.
- Link the platform with HubSpot’s other products to unify all of your business activities.
What Are The Cons Of HubSpot Marketing Hub?
- Limited social media management tools compared to other platforms in this list.
- Although there’s a free plan, the paid packages can get pretty expensive.
HubSpot Marketing Hub Pricing
- Starter: From $45/month (yearly) – up to 1000 contacts.
- Professional: From $800/month (yearly) – up to 2000 contacts.
- Enterprise: From $3600/month (yearly) – up to 10000 contacts.
All in all, HubSpot Marketing Hub is an excellent choice for those looking to boost their marketing efforts in general. Although it covers solid social media management tools, HubSpot’s main strengths lie in its ability to accommodate multiple types of marketing campaigns.
You can also seamlessly integrate the platform with HubSpot’s Sales Hub, Customer Service Hub, or CMS Hub to unify your business processes. These also come with a bunch of free tools.
Crowdfire branded itself as ‘the only social media manager you’ll ever need.’ With 19 million+ users worldwide, social media management tool supports businesses and individuals, including social media consultants, freelancers, and small business owners, to drive social media engagement and growth.
Crowdfire Key Features
- It works with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, WordPress, Etsy, Shopify, Medium, 500px, Vimeo, and many more platforms.
- Curate articles from across the web from thousands of sources.
- Image curation: provides Image recommendations to curate shareable images for Instagram.
- Schedule and publish content to multiple social media platforms from one place.
- Tailored posts for each social media platform with previews.
- Automatic and custom’ best time to post’ recommendation.
- The analytics report builder allows you to create and share custom professional reports with the data points you want to highlight.
- Detailed insights into your ROI.
- Competitor analysis.
- Track every mention and reply instantly.
What are the Cons of Crowdfire?
- It will only recommend articles and images to share that have been posted by other Crowdfire members.
- It cannot help you promote your self-hosted blog.
- Free – up to 3 accounts.
- Plus: $7.78/month (yearly) – up to 5 accounts.
- Premium: $37.48/month (yearly) – up to 10 accounts.
- VIP: $ 78.98/month (yearly) – up to 25 accounts.
Overall, Crowdfire is among the best social media management tools for individuals and small companies who want to manage their social media platforms from one place and be more socially active without dedicating a lot of time.
Sprout Social was built in 2010 with the belief of building real connections through social. Trusted by 20,000+ world-class brands and organizations of all sizes, it is stated to be the leader in usability, customer support and satisfaction, ROI, and user adoption.
Like Hootsuite, it is suitable for scalable businesses that want to tap into social power.
Sprout Social Key Features
Sprout Social offers features in four main areas: Engagement, Publishing and Scheduling, Analytics, and Listening. Some of the key features are:
- Organize all incoming messages from one place.
- Teamwork and collaboration tools: assign tasks and content approval.
- Analytics that track impressions, engagement, clicks, etc.
- Analyse ROI.
- Chatbots to quickly respond to messages.
- Visualized calendar to organize content across all networks.
- Multimedia assets: store, edit, and publish images and videos from a centralized library.
- Works well with Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- Social listening integration.
- Influencer recognition.
- Competitor comparison.
What are the Cons of Sprout Social?
- Approvals and task assignments aren’t available with the standard plan.
- Some users reported problems with LinkedIn integration.
- The user interface may be less intuitive compared to other platforms.
Sprout Social Pricing
- Standard: $249/month.
- Professional: $399/month.
- Advanced: $499/month.
- Enterprise: Upon request.
There’s also a 30-day free trial for all pricing plans.
Overall, Sprout Social is best for businesses and organizations with a more generous budget and interest in social listening.
Zoho Social is part of Zoho‘s product offerings. This is a relatively affordable social media management software solution with built-in collaboration tools, comprehensive social media monitoring tools, Facebook and LinkedIn Lead Ads integration, and more.
There’s also a free social media management platform available.
Zoho Social Key Features
- Build and schedule customized reports to track the metrics that matter to you the most.
- Create post pipelines, assign multiple time slots, and reschedule/schedule social media posts via an intuitive interface for easier content planning.
- Monitor brand mentions, reply to Twitter and Facebook messages, and receive real-time updates from your audience directly within Zoho to gauge social media engagement effectively.
- Assign multi-level permissions, invite guests, share reports, and talk with members in real time for better team collaboration.
- Connect Zoho with Facebook and LinkedIn Lead Ads to gauge ad performance, track leads, and boost your lead generation efforts.
What Are The Cons of Zoho Social?
- The free plan, Standard, and Professional packages only allow for one team member.
Zoho Social Pricing
- Free (up to one team member).
- Standard (up to one team member): $10/month (yearly).
- Professional (up to one team member): $30/month (yearly).
- Premium (up to three members): $40/month (yearly).
- Agency (up to five team members): $230/month (yearly).
- Agency Plus (up to five team members): $330/month (yearly).
Each additional team member will cost an extra $10/month (yearly). There’s also a 15-day free trial available for all pricing plans.
Generally speaking, Zoho Social is a solid all-in-one social media management software solution for small businesses. The platform covers a wide variety of features, offers good value for money considering what it offers, and is highly easy to use.
SocialPilot is a straightforward social media management software solution that is geared toward scheduling posts, curating content, and managing both team members and clients.
The platform supports a wide variety of major social media platforms, including YouTube, TikTok, Facebook, Instagram, Twitter, Pinterest, Google Business, and even Tumblr and VKonkankte (VK)!
SocialPilot Key Features
- Reply to direct messages, post comments, Facebook page posts, and Google Business review directly within the platform.
- Measure content performance and determine the best time to post across all major platforms.
- Add your Facebook Audience Targeting while scheduling posts to ensure that your content reaches the right audience segment.
- Create queues, post social media content in bulk, or use the calendar view to schedule posts easily.
- Use RSS feeds to share blog posts across your social media accounts quickly.
What are the cons of SocialPilot?
- No social media listening tools.
- Limited native integrations.
- Professional: $25.50/month (yearly) – up to 1 user.
- Small Team: $42.50/month (yearly) – up to 3 users.
- Agency: $85/month (yearly) – up to 6 users.
- White Label: $170/month (yearly) – unlimited users.
There’s also a 14-day free trial for all pricing plans.
To summarize, SocialPilot is among the best social media management tools for content curation and scheduling. Aside from the regular scheduling tools, SocialPilot also provides a list of posts relevant to your content to help you generate ideas.
Additionally, the platform allows you to search for content by typing an unlimited amount of keywords, unlike most other platforms.
SocialBee is also a social media management solution that caters to content publishing and scheduling. Like SocialPilot, this platform supports most major social media channels. However, SocialBee ditches VK and Tumblr in favor of LinkedIn.
SocialBee key features
- Use the platform’s built-in collaboration tools to leave feedback and build approval workflows, so you can ensure that your posts will always be in tip-top shape.
- Measure post impressions, engagement rates, shares, and more. The platform also reveals the audience’s demographics to help you determine which type of content works best for each platform.
- Quickly tweak the same post for each social media channel by making slight changes.
- Automatically remove time-sensitive content once it’s no longer relevant. Add posting and expiry dates to your content schedule.
- Integrate the platform with HootSuite, Canva, Buffer, Bitly, and more to maximize your social media marketing efforts.
What are the cons of SocialBee?
- Not many tools outside of content publishing and scheduling.
- No ability to reply to comments within the platform.
- Bootstrap: $15.80/month (yearly) – one workspace with one user/workspace.
- Accelerate: $32.5/month (yearly) – one workspace with one user/workspace.
- Pro: $65.8/month (yearly) – three workspaces with five users/workspace.
Overall, SocialBee is excellent for those strictly seeking a content scheduling and publishing tool. The platform is affordable, allows you to post content across the most popular platforms, and comes with some neat features, like the ability to recycle old posts by adding slight changes.
Buffer is one of the best simple social media management tools that is currently serving 73,000+ customers. Some of the brands that use Buffer include Stripe, Microsoft, Shopify, and Business Insider.
It is a neat platform for individuals and businesses to manage their social media and grow their audience.
Buffer Key Features
Buffer offers features in two main areas: Publish and Analyze. Below are some of its key features:
- Works well with Instagram, Facebook, Twitter, Pinterest, and LinkedIn for publishing content
- Plan and publish posts from one place
- Instagram marketing: direct scheduling, include the first comment when you schedule a post, drive traffic and sales from your Instagram bio
- Receive notifications when it’s time to share
- Track performance and create reports for Instagram, Facebook, and Twitter
What are the Cons of Buffer?
- The features might not be as extensive as other platforms
- You’ll need to pay separately for its ‘Publish’ and ‘Analyze’ features
- Free- up to 3 channels.
- Essentials: $5/month/channel (yearly).
- Team: $10/month/channel (yearly).
- Agency: $100/month (yearly) – up to 10 channels.
There’s also a 14-day free trial for all pricing plans.
We think Buffer is suitable for individuals and businesses as a starter, given its small learning curve. You won’t be overwhelmed by many of the extensive features other platforms offer, and instead, focus on publishing quality content and tracking the performance of your social media strategy.
Hootsuite is one of the global leaders in social media management, trusted by 18 million+ users from small businesses to Fortune 500s. It allows you to manage all your social media on one platform easily.
Hootsuite is definitely one of the biggest social media management companies, with over 1000 staff members in 13 locations. Being trusted by employees at 800+ of the Fortune 1000, Hootsuite is one platform that gives you high confidence.
Hootsuite Key Features
Hootsuite offers features in five main areas: Publish, Engage, Advertise, Monitor, and Analyse. Some of the key features are:
- Works well with Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and more
- Built-in Planner: an instant overview of published and scheduled content across all your social networks
- Composer: access to asset libraries, stock media, image editing, and video publishing. It auto-adjusts to match each network’s requirements.
- Pre-schedule and auto-publish posts
- Work with team members seamlessly
- An easy-to-use content approval process
- Monitor trends and posts performance
- Manage inbox
- Use chatbots to respond quickly
- Integrate with CRM tools
- The Hootsuite Ads platform helps you simplify your advertising workflow
- Social media analytics of all networks from one single place
- Calculate ROI and other KPIs
- Integration with social listening tools
What are the Cons of Hootsuite?
- Limited features in the free plan
- You can only use the Owly shortener
- The collaborative team feature is relatively expensive
- Professional: $49/month – 1 user.
- Team: $249/month – up to 3 users.
- Business: $739/month – up to 5 users.
- Enterprise: upon request.
There’s also a 30-day free trial for the Professional and Team packages.
Overall, Hootsuite is best for scalable businesses. It is an excellent social media management tool for small businesses to start with. Since it is already trusted by many of the Fortune 500s, it is well-established to support medium to large corporates.
Sotrender helps marketers make informed decisions about their social media communication. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media performance can be quick and efficient. As benchmarking is also essential in data-driven marketing, we make it easy to track competitors’ social KPIs – both organic and paid.
Sotrender helps to get on track thanks to key marketing metrics presented on readable, easy-to-understand charts. Here are some of its advantages:
- Easily accessible marketing data: reach, engagement, users demography, comment sentiment, content overview, and more
- Pivotal Facebook, Instagram, Twitter, and YouTube metrics in one place, including historical data
- Quick, comprehensive reports that help to significantly decrease the workload and help visibly optimize a marketer’s working time
- Possibility to benchmark organic or paid company results against selected competitors or the whole industry
- Insights into competitors’ monthly ad spend and set campaign goals
What are the cons of Sotrender?
- Basic packages are limited, so if you want to analyze more social media profiles, you must choose a higher plan.
- Lack of LinkedIn analysis and integration.
- Starter: $59/month (yearly) – up to 5 users, 5 profiles.
- Growth: $110/month (yearly) – unlimited users, 10 profiles.
- Premium: $195/month (yearly) – unlimited users, 20 profiles.
- Ultimate: $331/month (yearly) – unlimited users, 40 profiles.
There’s also a 14-day free trial for all pricing plans.
Sotrender is a good fit, especially for marketers and agencies that want to keep an eye on both their paid and organic social media results and save time on data reporting.
Social media marketing has become an integral part of any digital marketing strategy. It offers instant reach to your target audience and allows you to interact with them directly. It is precious in building brand loyalty and reaching a wider audience.
To choose a social media management tool, you must carefully consider your needs and what you hope to achieve with it. That said, let’s briefly summarize all social media management platforms and see what each one is best at.
- Later: best for individuals and brands that have a heavy emphasis on visual content and are active on Instagram and Pinterest.
- Planable: Best for teams seeking a content planning platform with excellent team collaboration tools.
- HubSpot Marketing Hub: Best marketing platform with solid social media management tools.
- Crowdfire: Best for individuals and small businesses to increase content volume on their social media accounts.
- Sprout Social: Best for companies and organizations with a more generous budget and interested in social listening tools.
- Zoho Social: Best all-in-one social media platform for small businesses.
- SocialPilot: Best for teams seeking a content scheduling and management platform with curation tools.
- SocialBee: Best dedicated content publishing and scheduling tool for small businesses.
- Buffer: A simple tool for individuals and small businesses to focus on content and tracking key metrics.
- Hootsuite: Best for scalable companies that require extensive features.
Many of the tools above come with a free trial. So test them out and see which one fits your social media management needs the best.