Email marketing is the strategy that requires the lowest investment yet provides the highest return. But the catch here is you have to be precise with your every decision for getting a better conversion rate.
One of those things is to know what are the best times to send emails to your audience. The timing of emails can directly affect their open rate as well as conversions. Also, when the average open rate across all industries is only 28.80%, it demands careful consideration.
So, if you’re also struggling with email scheduling, here’s some help. This article discusses what’s the best time of day to send email newsletters or other email campaigns.
How to Determine an Email Schedule?
Whether you’re shaping email strategy for an e-store, SaaS tool, or any other business, you’d need to determine an apt email schedule. For that, you have to follow certain steps to know what would work best. These are:
- Doing Audience Analysis
You should start with an audience analysis to learn about their preferences. Firstly, consider the geographical information of your subscribers. If you find diversity there, you can use some of the best email marketing automation tools to segment your email list based on location.
Then move to the demographic features and their behavioral or psychological attributes. This will give you an idea about their profession, what they expect from you, and what would be the best time to reach out to them.
- Observing Industry Trends
Next, observe what’s going around in your industry to learn the trends. For this, see what are the best practices of the industry leaders. It’ll give you an idea about what works best. For instance, if you’re a b2b business you can observe the delivery timings of some of these great SaaS email marketing examples.
Also, make sure to check the ultimate SaaS marketing guide to learn what type of communication strategy to use in emailing campaigns. This aspect is important because partners are different from customers, so the language should also be different.
- Experimenting with A/B Tests
Although researching subscribers and industry trends will give you some insights, it would still be guessing. That’s why to be sure you must experiment with your email schedule. Since every email list isn’t the same, you’d have to find out yourself what works best for your list.
You can experiment with that by simply using a SaaS email marketing automation tool that allows A/B testing. With the help of this, you can segment your emails and schedule them for different times to see which one gets a better open rate.
Best Time to Send Marketing Emails
Though each email list might have different open rates for different timings, there are still some standard timings for sending out emails. Here are answers to some important questions about email scheduling.
What is the best day of the week to send an email?
According to a study by CoSchedule, Tuesday having the highest open rates is the best day to reach out to your subscribers. Whereas Thursdays are the second best, and Wednesdays are also the apt days to send out emails for getting a better clickthrough rate.
If your email marketing strategy includes sending emails twice a week, then, along with Tuesday, you should go with Thursday. However, if you want to send out emails on weekends, Sunday afternoons are appropriate.
What is the best time of day to send marketing emails?
For getting the best open rates, ideal timings in the morning are 6am and 10am, and for the rest of the day, they are 2pm and 8pm. However, the overall best time for sending emails is 10am. For the days mentioned above, here are the best times to send marketing emails.
|Day/ Time||Before Midday||After Midday|
What is the best frequency for email marketing?
Generally, the frequency of sending marketing emails also depends on your business type and your audience. That’s why there are no restrictions on how many times you can send out marketing emails. This also depends on your STP marketing strategy and the overall business growth method you choose
However, you should consider that your emailing frequency is neither too low nor too high. The reason is higher frequency might result in more unsubscriptions as they sound too intrusive. On the other hand, if you email only occasionally, you will be unable to appropriately market your product. Nevertheless, while starting out, you should send emails at least once a week.
For shaping an effective email marketing strategy, the decision about when and how often you should send emails is crucial. Sending emails on random days and times can affect the open rate and response rate badly. That’s why making an informed decision about it is necessary for your business.
For selecting the right time, ensure to do audience analysis, observe industry trends, and experiment with A/B tests. However, if you don’t have much knowledge about your subscribers, then a good idea is to start with the days having the best open rates, which are; Tuesdays, Wednesdays, and Thursdays.
Since every email list isn’t the same, you’d have to find out yourself what works best for your list. In the meantime, you should also do a DMARC setup to make sure your emails are more secure.