Real estate CRM software is an essential tool for top-performing real estate agents. By providing a single source of truth for prospect and client information, these systems allow agents to cultivate relationships and make data-driven decisions.
While Customer Relationship Management systems come at a cost, some of the best free options have many of the same features as their paid counterparts. There are free real estate Customer Relationship Management software options available that provide a number of useful features without requiring a monthly fee.
What is Real Estate CRM Software?
Real estate CRM software is a sales management tool that automates and synchronizes sales and marketing data between a real estate company’s various departments (e.g. sales, marketing, operations). It acts as a central repository for leads and contact information and provides actionable insights into the performance of the sales team.
CRM software is often used by real estate agents to record client data, track prospect activity, and generate analytics reports. These systems provide detailed information on client relationships and transaction history and allow agents to track the progress of their leads and convert them into clients.
There are CRM systems specialized in the real estate industry that offer specific features that are designed for the needs of a real estate agent or broker.
Why is Real Estate CRM Software important to Real Estate Agents?
A real estate CRM allows agents to easily manage and track contacts, generate sales reports, and provide personalized customer service. With real estate CRM, real estate agents can keep track of key information like past transactions and current customer interests. This can help agents plan future deals, manage relationships, and provide better customer service.
Top-performing agents also use CRM to manage and nurture their leads through every stage of the sales cycle. Agents can record details about client meetings and activities in the system, organize leads and contacts into a sales funnel, and customize drip email campaigns to send prospects regular updates about new listings and services.
Key Features of CRM Software for Real Estate
The best free real estate CRM tool allows agents to keep track of client information, leads, and listings. It also provides insights into agent performance and provides the agent with the tools they need to run a successful real estate business. Here are a few key features to look for in the best free real estate CRM:
- Customizable Pipeline Management:
- Optimization of marketing & sales activity:
- Collaboration
- Reports & analytics
- Sales automation
- Ease of use
- Customizable
- Mobile
The 20 Best Real Estate CRM Software: Free & Paid
Here are the best CRM for the real estate industry, and some offer a free version. Check them out:
Monday.com
Monday.com is a cloud-based project management solution designed for businesses of all sizes. Monday CRM tool offers a fully customizable dashboard that allows users to create interactive to-do lists and collaborate with team members in a centralized online workspace.
Top Features
- Real estate-specific templates
- Customizable task management boards
- File sharing and guest access
- Sales forecasting and analytics
- Email tracking and automation
why use monday.com for Customization?
As mentioned, Monday.com is fully customizable to your needs. The platform provides various templates catered to multiple industries, including real estate. These templates allow you to easily manage prospects, agent workload, and properties.
You are even provided with an interactive map so you can track your properties and visualize market trends.
What’s missing?
The platform doesn’t integrate with real estate applications, like Zillow, or Realtor.com, for instance. As such, managing property listings efficiently and capturing prospects from these platforms may be a little difficult.
Pricing
- Free (for up to two users)
- Basic: from $10 per user per month
- Standard: from $14 per user per month
- Pro: from $24 per user per month
- Enterprise: upon request
There’s also a free trial available for all plans. This free real estate CRM gives you access to features like Kanban views, unlimited dashboards, lead capture web forms, and more.
HubSpot
HubSpot CRM provides numerous features and customization options packed into a rather easy-to-use package. The CRM is found in the platform’s Sales Hub, meaning that you also have access to event and email marketing functionalities, social media integrations, live chatbots, and more.
And the cherry on top, you can access the features mentioned above free of charge, making HubSpot CRM the best free solution currently available.
Top Features
- Deal and contact management
- List segmentation
- In-depth analytics
- Email tracking and shared inboxes
- Built-in calling features
Why Use HubSpot CRM For Free?
HubSpot CRM is among the best free real estate solutions in the market. It includes email tracking, scheduling, notifications, templates, list segmentation, task automation, meeting scheduling, and more.
Additionally, you can use the CRM with HubSpot‘s other free tools, like the landing page builder, website traffic analytics, etc.
What’s missing?
The free plan lacks customization options, meaning that adjusting the CRM for your business needs can get a little tricky. Meanwhile, HubSpot’s paid plans are pretty expensive.
Pricing
- Free (unlimited users)
- Starter – from $45 per month
- Professional – from $450 per month
- Enterprise – from $1200 per month
The free real estate CRM includes features like email tracking, email templates, lead site activity tracking, and more.
Freshsales
Formerly known as Freshworks CRM, Freshsales is a comprehensive CRM platform that features a built-in phone system, as well as email marketing tools, ideal for keeping in touch with leads.
Additionally, the platform includes powerful AI-backed features that help you identify high-value prospects, and offers suggestions on taking the appropriate steps to maintain contact and keep conversations going.
Top Features
- Built-in phone and SMS system
- Email marketing tools
- AI-powered functionalities
- Contact management tools
- Deal and account management tools
Why Use Freshsales for Phone and Email Marketing?
Freshsales includes free real estate CRM software among its pricing plans. This version offers pretty solid phone and SMS features like a built-in phone system with caller ID and SMS integrations. Paid plans also include call recording, masking, voicemails, queue transfers, parallel calling, and more.
As for email marketing, the platform allows for two-way email syncs, customizable templates, sales sequences, and bulk emails. However, note that the email marketing features are not included in the free plan.
What’s missing?
Like Monday.com, Freshsales also lacks integrations with real estate applications.
Pricing
- Free
- Growth: from $15 per user per month
- Pro: from $39 per user per month
- Enterprise: from $69 per user per month
A 21-day free trial is also available. The free real estate CRM allows for chatbots, contact lifecycle stages, etc.
Zoho CRM
Zoho CRM is an affordable, easy-to-use all-in-one CRM solution with a broad set of customization options and plenty of advanced features, that are perfect for small real estate agencies.
You can customize its dashboards to track information relevant to your business, while you can tweak its list views to display specific customer info at a time. The platform also facilitates integrations with social media platforms.
Top Features
- Lead scoring
- Sales forecasting
- Email marketing
- CRM for Google Ads
- In-depth reports and analytics
Why Use Zoho CRM For Small Agencies?
Zoho CRM brings excellent value for money. The starter plan, priced from $14 per user per month, gives you access to social media integrations, email templates, notifications, analytics, bulk emails, custom reports with a mobile app for analytics, workflow automation rules, sales forecasting, and much more.
There’s also the Zoho Marketplace, where you can find hundreds of paid and free apps to enhance the platform’s functionality. Not to mention that Zoho also offers a solid free CRM for up to three users.
What’s missing?
The platform lacks built-in calling and texting functionalities. However, you can find plenty of telephony apps via the Zoho Marketplace.
Pricing
- Free (up to three users)
- Standard: from $14 per user per month
- Professional: from $23 per user per month
- Enterprise: from $40 per user per month
- Ultimate: from $52 per user per month
The free real estate CRM allows you to handle email marketing, create custom reports and list views, etc.
Insightly
Insightly is a CRM system that adds plenty of project management tools into the mix, like project and milestone tracking, calendar synching, and more. As such, Insightly is an excellent option for those looking to boost real estate agent productivity, as well as make use of a solid CRM platform.
Top Features
- Automatic social profile enrichment
- Relationship linking
- Automatic lead routing
- Workflow automation
- Email marketing
Why Use Insightly For Project management?
Insightly serves as the perfect blend between CRM and PM functionalities. You can automatically assign leads to the appropriate real estate agent, set and manage milestones, and synchronize tasks to events within your work calendar.
Meanwhile, real estate agents have all the tools necessary to improve customer relationships, and close deals more effectively.
What’s Missing?
Insightly also lacks calling and texting features. Moreover, although there’s a free version, it’s only available for up to two users.
Pricing
- Free (up to two users)
- Plus: $29 per user per month
- Professional: $49 per user per month
- Enterprise: $99 per user per month
There’s also a free trial available across all pricing plans. Meanwhile, the free real estate CRM can handle custom sales pipelines, lead and deal management, and even comes with project management features.
AgileCRM
AgileCRM offers sales, marketing, and customer service features packed into one comprehensive package. The platform handles lead tracking, offers a landing page builder, social media monitoring tools, mobile marketing, web engagement tracking, and much more.
However, this platform stands out due to its scheduling tools, which we’ll cover slightly later.
Top Features
- Lead scoring
- Marketing automation and social media monitoring
- Email template, landing page, and form builders
- Two-way email and telephony synching
- Customizable deal milestones
Why Use AgileCRM for Scheduling?
The platform includes a pretty handy feature, Appointment Scheduling. In short, this functionality allows you to share your calendar online, so clients can set up appointment dates that work best for their schedule.
Consequently, real estate agencies can improve customer engagement and get to minimize any potential scheduling errors.
What’s Missing?
The free plan lacks telephony and text marketing features. Also, the platform’s UI is a bit clunky, so customizing the interface for your needs might take a while.
Pricing
- Free (for up to ten users)
- Starter: from $8.99 per user per month
- Regular: from $29.99 per user per month
- Enterprise: from $47.99 per user per month
The free real estate CRM also includes lead scoring, something that other free real estate CRMs lack.
Bitrix24
Bitrix24 is another all-in-one CRM tool that covers, sales, collaboration, project management, and contact management tools. It also includes a website builder. However, what makes this platform stand out is that it offers a solid free version available for unlimited users that covers excellent project management and collaboration tools.
Top Features
- Contact, lead, and deal management
- Workflow automation rules
- Social media integrations
- Email marketing
- Telephony functionalities
Why Use Bitrix24 For Free Team Collaboration tools?
Bitrix24 is one of the best free real estate CRMs in terms of collaboration. The free plan offers extensive features, including built-in public and private chat, video conferencing with up to 48 people, team workspaces with news feeds, and more.
As for project management tools, you can easily integrate the platform with Google Drive, task tracking and dependencies, and set/view deadlines. You also have various project views, including Kanban, List, and Calendar views.
What’s Missing?
The free version lacks telephony, SMS, and email marketing features. Moreover, due to the vast set of features available, Bitrix24’s UI can sometimes be difficult to navigate.
Pricing
- Free (unlimited users)
- Basic (5 users): from $49 per month
- Standard (50 users): from $99 per month
- Professional (100 users): from $199 per month
- Enterprise (500 users): from $399 per month
This free real estate CRM allows for sales automation rules and triggers and includes a built-in automatic phone dialer.
Zillow
Zillow Premier Agent CRM is specifically built for real estate agents and covers excellent lead generation capabilities. This real estate CRM software offers client management tools, insights on what home your clients are viewing, etc.
The platform also offers plenty of customization options, like custom pipelines, tasks, reminders, and more.
Top Features
- Gather and view client feedback
- View your client’s search activity
- Lead generation
- Built-in phone features
- Built-in advertising tools
Why Use Zillow For Lead generation?
Zillow is excellent for boosting your lead generation efforts as a real estate agent. The platform includes built-in advertising tools for marketing yourself on Zillow and Trulia, while you can build a custom web page to advertise your services.
What’s Missing?
Zillow Premier Agent is lackluster in terms of social media and email marketing tools. It also offers limited project management functionalities.
Pricing
Zillow Premier Agent has a free version. Unlike the other CRMs in this leads, Zillow’s paid plans charge on a per-lead basis. Pricing ranges from $20 to $60 for each acquired lead.
Streak CRM
Streak CRM is a solution specifically built for Google Workspace products. A real estate agent can use the CRM directly within Gmail’s interface, sparing you the need from going back and forth between your CRM and email platform. Streak has features like task management, appointment scheduling, email automation, and more.
Top Features
- Email automation and bulk emails
- Email analytics
- Appointment scheduling
- Call logging
- Custom sales pipelines
Why Use Streak For Gmail?
Streak is among the best free real estate CRMs for Gmail. Since you can use Streak directly within your Gmail account, the platform’s very quick and easy to use. You can easily set up appointments, while email tracking and analytics tools allow you to see what’s working and what’s not and when’s the appropriate time to follow up.
What’s Missing?
Outside its email-specific features, the platform leads much to be desired, especially when considering that its paid plans cost as much as other fully-fledged CRMs. For instance, Streak lacks sales forecasting, lead scoring, and built-in calling functionalities.
Pricing
- Free
- Solo: from $15 per user per month
- Pro: from $49 per user per month
- Enterprise: from $129 per user per month
You can also get a 14-day free trial for the Pro plan. The free real estate CRM includes tasks, reminders, call logs, etc.
BoomTown
Like Zillow, BoomTown is also built with real estate in mind. However, this platform may be more suitable for medium and large real estate agencies.
The platform provides a plethora of customizable real estate website themes designed to help you attract more customers. These websites also include various consumer-oriented functionalities, like enabling visitors to compare properties, provide mortgage calculators, neighborhood facilities ratings, etc.
As for the CRM-specific features, BoomTown handles automatic lead distribution, opportunity and transaction management prospecting tools, and more.
Top Features
- Real estate website builder
- Social media marketing
- Prospect matching
- Email and text automation
- In-depth analytics
Why Use BoomTown For MAnaging Customer Relationships?
Although most dedicated real estate CRMs in this list are all-in-one solutions, some of them emphasize more on other aspects, like email marketing. Thus, their CRMs may leave a bit to be desired.
That’s where BoomTown comes in. Although it also offers a website and landing page builder, the platform’s strength still lies within the CRM. BoomTown’s CRM includes plenty of advanced features designed to manage and improve customer relationships.
For instance, the Opportunity Wall functionality predicts which leads you most need to reach out to. Meanwhile, the Best-Fit Leads feature allows you to easily match your top property listing with prospects that are most likely to be interested in these offers.
What’s Missing?
Although BoomTown covers text marketing, the platform lacks phone-calling features.
Pricing
- Launch (up to 2 users)
- Core (up to 5 users)
- Grow (up to 25 users)
- Advance (up to 25 users)
Pricing is not disclosed, you’ll need to contact the sales team to get a custom quote.
Chime
Chime is an all-in-one real estate CRM software that features a powerful AI assistant designed to help you save time and improve conversion rates, making Chime a perfect solution for real estate professionals looking to improve productivity.
Aside from that, Chime also includes a comprehensive list of phone calling features, like automated responses, call transfers, click-to-call, smart call lists, and more.
Top Features
- Property listing management
- Lead scoring and analysis
- Team lead routing
- Text marketing
- Automatically import leads
Why Use Chime For Productivity?
As mentioned, this CRM includes some handy AI tools. For instance, you can set up auto-responses for new lead inquiries, automatically notify agents of ready-to-close leads, and send property recommendations to your customers.
Additionally, you can integrate Chime with your social media accounts and post multiple property listing across various platforms simultaneously with just a few clicks. Chime also helps you create automatic video listing intros that require no further editing and provides all the tools necessary to track social media engagement.
What’s Missing?
Chime is packed with features. Although that’s a good thing, it might leave users subject to an option overload, making the platform quite tricky to get used to until you get to learn the ropes.
Pricing
- For Agents: Upon request
- For Teams: Upon request
- For Brokers: Upon Request
You also have the option to request a free demo for all pricing plans.
Propertybase
Propertybase is a real estate CRM with solid property listing and lead management features. The platform also includes other modules that focus on marketing, website building, workspace management, and lead generation — All of which can integrate seamlessly with the CRM. As such, this platform is an excellent option in terms of scalability.
Top Features
- Property listing management
- Contact and lead management
- Automatic follow-ups
- Email marketing
- In-depth analytics
Why Use Propertybase For Scalability?
Propertybase offers various other products besides its CRM. These products take the form of modules that blend seamlessly with one another. As such, you can start with the platform’s CRM and gradually add more modules as your real estate business grows.
What’s Missing?
Most users report poor customer support. Coupled with the platform’s steep learning curve, Propertybase is not suitable for businesses with no prior experience in real estate CRMs.
Pricing
- CRM GO (out-of-the-box solution): Upon request
- CRM Salesforce Edition (customizable to your needs): Upon request
You can also book a free demo for both products.
Wise Agent
Wise Agent is a real estate CRM solution that provides excellent value for money, making it a perfect option for solo agents or small agencies.
The platform includes everything you could expect from other real estate CRMs, like transaction and contact management, lead automation, team collaboration tools, marketing functionalities, landing page builders, and much more. Wise Agent stands out due to its automation capabilities.
Top Features
- Social media enrichment
- AI-powered lead automation
- Drip marketing campaigns
- Customizable landing pages
- Transaction management
Why Use Wise Agent for Automation?
Wise Agent aims to ease real estate agents’ work by providing top-notch automation capabilities. For instance, there’s the Wise Text feature, which will automatically send new leads personalized SMS messages to grab their attention and drive more conversions.
Also, the platform includes an AI assistant which will automatically initiate and hold conversations with new leads and determine whether they’re looking to sell, buy, or rent a property.
What’s Missing?
Wise Agent offers basic customization options. As such, this platform is not suitable for people looking to create highly customized management workflows or marketing campaigns, for instance.
Moreover, some features come as paid add-ons, like social media contact enrichment and content sharing or additional landing pages and team members.
Pricing
- Monthly: $32 per month
- Annual: $326 per month
- Enterprise: Upon request
There’s also a 14-day free trial available.
Apptivo
Apptivo is a CRM platform that’s built with affordability in mind. Starting at $8 per user per month, you get access to features like multiple sales pipelines, email templates and analytics, in-depth reports, and 24/7 live chat customer support across all plans. The platform also includes a free version. This makes it an excellent option for beginners.
However, the platform stands out due to its targeted email campaign functionalities.
Top Features
- Contact and lead management
- Deal management
- Email templates and bulk emails
- Appointments
- Task management features
Why Use Apptivo For Targeted Email Campaigns?
The platform’s Campaigns app allows real estate agents to easily create targeted email campaigns. You can set up targeted lists and automatically schedule campaigns so your emails are sent during optimal times.
Meanwhile, the platform will analyze your campaign’s performance and display all key information on an easy-to-follow dashboard to help you identify trends and where there is room for improvement.
Note that this feature is only available from the Premium plan and up.
What’s Missing?
Apptivo lacks some of the advanced features of other CRMs in this list. For instance, the platform lacks built-in calling functionalities, AI-driven reports, automation tools, lead scoring, etc.
Pricing
- Free (for 1 user)
- Lite: from $8 per user per month
- Premium: from $12 per user per month
- Ultimate: from $20 per user per month
- Enterprise: upon request
The free real estate CRM includes tasks, notes, and appointments, lead list management, standard reports, and data imports/exports.
LionDesk
LionDesk is a real estate CRM tool designed with ease of use in mind. The platform also prioritized lead generation and lead nurturing by providing various outreach tools, like bulk emails, texts, and calls.
A noteworthy feature is that the platform allows you to create videos and send them from the platform directly to your prospects through emails or texts. As for lead nurturing, LionDesk features an AI assistant that responds to potential customers and helps you qualify leads.
Top Features
- Transaction management
- Bulk emails and text
- Drip campaign templates
- AI assistant
- Power dialer
Why Use LionDesk For Ease of Use?
The platform includes an intuitive dashboard with little to no learning curve. It is also highly customizable so you can tweak the interface to fit your business needs. You can also import contacts in bulk directly from Gmail or via CSV files.
Moreover, contact data hides behind accordions. This allows for an easy-to-follow, uncluttered view of your contact list.
What’s Missing?
Users report that customer support is often slow and not always helpful.
Pricing
- Starter: From $21 per month
- Pro+: From $42 per month
- Elite: From $83 per month
CINC
CINC is an all-in-one real estate CRM platform that primarily focuses on lead generation and nurturing, making it ideal for improving lead engagement. This software solution uses Google and Facebook ads to collect prospects. These prospects are then sent to the CRM where you can explore the listings and add contact information.
Moreover, the platform includes drip campaigns and AI chatbots so you can reach out to these leads effectively. However, note that the AI features come at an extra cost.
Top Features
- Lead routing tools
- Lead scoring
- Landing pages
- Mass and video messaging
- In-depth reports
Why Use CINC For Improving Lead Engagement?
Overall, the platform’s Google and Facebook Ads data collection makes it easy for you to quickly gather crucial lead information. Meanwhile, CINC’s lead routing, lead scoring, and drip campaign functionalities allow you to easily identify valuable prospects and maintain them engaged.
What’s Missing?
The platform is highly complex and has a steep learning curve. As such, it’s not suitable for agencies with no prior experience with CRMs.
Pricing
- Solo (up to 1 user): Upon request
- Ramp (up to 4 users): Upon request
- Pro (up to 49 users): Upon request
- Select (50+ users) Upon request
You can also schedule a free demo by contacting the sales team.
Follow Up Boss
Follow Up Boss is a straightforward real estate CRM solution that covers team collaboration, email and text marketing, built-in calling features, and more. However, the platform stands out due to its lead-tracking capabilities, which we’ll discuss a bit later.
Top Features
- Built-in phone system
- Sales pipeline management
- Lead distribution
- Automatic lead follow-up
- Team collaboration
Why Use Follow Up Boss For Lead Tracking?
Follow Up Boss aims to eliminate the hassle of dealing with unnecessarily large amounts of data and low-value leads.
The software’s sales pipelines are easy to follow, allowing you to pinpoint exactly where each lead is situated during the conversion process.
What’s Missing?
Unlike some of the other platforms in this list, Follow Up Boos lacks website and landing page capabilities.
Pricing
- Grow: From $57 per user per month
- Pro (up to 10 users): From $416 per month
- Platform (up to 30 users): From $833 per month
There’s also a 14-day free trial available.
Top Producer
Top Producer is a highly customizable real estate CRM that’s perfect for teams. The platform is easy to use and quick to set up. It also provides excellent automation and reporting capabilities. Other features include social media contact enrichment, email marketing, transaction management, and more.
Top Features
- Transaction management
- MLS market reports
- Automated lead response
- Customizable sales pipeline
- Email marketing and tracking
Why Use Top Producer For Teams?
It mainly comes down to the platform’s customization options. For instance, you can tweak the dashboard to create multiple tabs to separate groups of leads, tasks, or customers. Consequently, your team can stay more organized and avoid getting confused by large amounts of data.
What’s Missing?
The platform is quite expensive. As such, it might not be a good option for small teams or agencies with a limited budget.
Pricing
- Essential: From $54 per user per month
- Professional: From $85.50 per user per month
- Professional Plus: Upon request
You can also schedule a free demo.
Real Geeks
Real Geeks is a real estate CRM that covers lead activity tracking, lead routing, email syncing, and more — All via a user-friendly dashboard. Other than that, real Geeks allows you to set up drip funnels, handle bulk emails, and also includes both iOS and Android apps. However, this platform stands out due to its powerful AI assistant.
Top Features
- Lead routing
- Lead activity tracking
- SMS and email notifications
- Drip funnels
- AI assistant
Why Use Real Geeks For AI Functionalities?
Real Geeks’ AI assistant is designed to help you keep leads engaged. In short, this functionality will notify you whenever a new lead enters the system. Meanwhile, the AI assistant will automatically respond to the prospect’s inquiries and keep the text conversation going until you can take over.
What’s Missing?
Users report that the platform’s interface can get quite clunky, while the website templates look a little outdated.
Pricing
You’ll need to get in contact with the sales team to get a pricing quote.
IXACT Contact
IXACT Contact is an all-in-one real estate CRM solution with a single pricing plan, which you can pay either monthly or yearly. What’s noteworthy, is that you can sign up as a Rookie and use the software for free for up to six months!
There’s also the Keep In Touch capability, which allows you to set up reminders for contact birthdays, move-in anniversaries, etc. However, IXACT Contact excels in its email marketing capabilities.
Top Features
- Contact enrichment
- Customizable sales pipeline
- Reminders for reaching out to contacts
- Automated lead capturing and nurturing
- Agent websites
Why Use IXACT Contact for Email Marketing?
Considering its price, the platform hosts powerful email marketing tools in this list. IXACT Contact includes customizable automatic newsletters, and various email templates, like holiday or event cards.
Aside from that, you can create targeted drip campaigns with access to a library of over 125 written emails for delivering the right message. Lastly, you’ll get reports regarding email clicks and opens.
What’s Missing?
The platform lacks phone-calling features.
Pricing
- Monthly: $45 per month
- Yearly: $38 per month
- Custom: Upon request
There’s also a 5-week free trial available. And don’t forget about the Rookie offer, where you can use IXACT Contact for 6 months completely free!
Best CRM for Real Estate Conclusion
Overall, this was the list of the 20 best CRMs for your real estate business currently available. There are a lot of options available, so make sure to examine your business needs carefully before making a choice.
Generally speaking, most free CRMs are not real estate-specific. Moreover, although dedicated real estate CRMs tend to be more expensive, they also offer more functionalities for agents.
