ClickUp vs Asana (2023) Project Management Tool Comparison

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ClickUp and Asana are two popular project management software solutions that offer excellent features. However, when choosing between ClickUp and Asana, which one should you choose?

In this review, we’ll compare their features, pros, and cons to help you pick the one that best suits you!

ClickUp, the workplace collaboration tool founded in 2017, already has more than 100,000 teams across marketing and financial sectors that use ClickUp’s project management solution for various uses, such as task management, resource management, automated financial reporting, etc. This includes the likes of Google, IBM, and Webflow.

The gamut of facilities allows the tool to cater to individuals and teams alike, which is precisely why its customer size distribution looks like this — 35% individuals, 60% SMEs, and 5% large-scale enterprises. 

Asana, the more traditional of the two, has been revolutionizing the work and project management arena since its conception in 2008.

Asana’s primary focus is on catering to the computer software industry, with marketing and advertising, IT services, Edtech, and retail also being its target industries.

Much like ClickUp, Asana spans enterprise-grade task management and resource allocation features with a slight edge in UI minimalism.

When it comes to facilitating hybrid workflows in the new normal, the features might be relatively limited. However, the tool can manage the tasks required for today’s diverse, complex workloads — from D2C client workflows to B2B processes. 

All in all, both tools capably cater to a plethora of needs and can be used for personal use (like maintaining shopping lists, mapping goals, habits, etc.) and business use cases alike. To that end, let’s take a deeper look at each tool’s features and see which comes out on top for your needs.

Sign up for ClickUp for free here!

Get an Asana 30-day free trial here!

ClickUp vs Asana — The Giants Of Project Management Tools, Literally

Because project management software is a notoriously difficult market to break into, with many established players dominating the scene, ClickUp’s meteoric rise is nothing short of impressive. Much can be attributed to the tool’s high customizability. 

For instance, ClickUp’s “custom views” feature allows for customizing the entire project management dashboard to suit the team’s needs and preferences.

They further enable a unified view of different widgets, timeline boards, and dashboard tabs. On the other hand, Asana makes the statement with manifold app integrations across sectors like IT, marketing, finance, sales, communication, HR, etc. 

From a holistic standpoint, both project management software tools (as per our usage) are very similar.

Both are built around teams and leveled users with varying permissions; both help users create tasks and move them through different project “stages”; both have little to no learning curve; both aid in collaboration by listing out all ongoing tasks and their progress, among others.

However, their executions of these features differ, not to mention the differences that unearth themselves from the UI, CX, and feature-laden standpoint. To that end, let’s dive into what ClickUp and Asana do differently.

ClickUp vs Asana: Features Overview

Now that we’ve covered the basics, let’s go into further detail and see how these platforms differ in terms of UI, customization, feature set, and pricing.

Asana vs ClickUp: Workspace Options And Optimization

Both project management software solutions help people customize their app usage preferences in their own specific way. 

ClickUp helps users define what in-built apps they want to add to their workspace. In doing so, the tool provides several options from tags to custom fields and time tracking to sprints that help users determine which tools are right for them.

ClickUp Workspace Optimization Illustration

Asana does something similar with its workspace customization. The app has a list of pre-made templates for people to base their workspaces on, which eliminates the need for users to describe their workflows from scratch. For instance, the “project and process management” dashboard is different from the one that’s prepared for “personal task management.”

Asana Workspace Optimization Illustration

While both options are helpful, the difference lies in how long it takes users to get used to these tools and how well they work. In that light, ClickUp is better at handing control to the user, and Asana is better at getting users started with their projects right off the bat.

Sign up for ClickUp for free here!

Get an Asana 30-day free trial here!

ClickUp vs Asana: Navigation & UI

From UI and UX perspectives, Asana is elegant and minimalistic, focusing on simplicity. It’s clean and intuitive, making it a pleasure to use. ClickUp, on the other hand, is more bright and playful – perhaps the best way to describe their UI would be “fun.”

More profoundly, Asana‘s UI leans more towards the masculine – it has a fundamental, clean, and kind of sterile feel to it. It’s more focused on how you can use the tool once you’ve got it set up — from making easy customizations to the homepage to personalizing your profile.

Asana Simple and Easy-to-use UI Design

ClickUp, on the other hand, focuses more on “fun” – they don’t foreground any of the features in their UI and make their app more creative and fun-loving. This means that users can have even better time spent in their workspaces. An example would be the mind map view illustrated below.

ClickUp Project Management Solution Mind Map

An experienced professional would be comfortable with both; however, for someone who hasn’t used a project management tool before, Asana might be a better choice. 

First off, the basic theme of the tool makes it easier to understand and learn, easing users into the concept. 

Secondly, the workspace customization options and “flexibility” would be a better choice for someone who’s not tech-savvy and doesn’t want to spend more time learning how to operate the tool. 

Sign up for ClickUp for free here!

Get an Asana 30-day free trial here!

Asana vs ClickUp: Tasks & Calendar

ClickUp and Asana have very similar calendar views. The difference lies in the task view – where Asana focuses on visualizing projects. The tool has many different views for you to look at – from an outline, to a calendar, to milestones, and so on. 

Asana Project Management Tool Calendar

ClickUp, on the other hand, goes into a lot more detail. Upon viewing tasks, you can view the tasks in your list and the tools that hold each of those. 

Every task has its own mini-dashboard with its own set of details and status indicators. This supports an extensive list of features that would make a user’s work easier. 

ClickUp Project Management Tool Calendar

Contrarily, Asana’s mini-dashboards are a bit less feature-laden; however, the simplicity remains intact — again making a case for someone just starting or someone who doesn’t want to spend extra time learning the nuances of their tool. 

Asana vs ClickUp: Project Management Paradigms

When it comes to this aspect, both tools are very similar and at par with what one would expect out of a great project management tool. 

For example, both follow a task-oriented approach to project management, where projects are broken down into several stages, and each task has its place in the process. 

Moreover, both have a status indicator to help users understand how much work they’ve completed and what’s still left.

What about managing projects remotely?

Amidst the COVID-19 pandemic, one thing’s for sure — managing projects would be more or less a hybrid process, with remote work being at the center of almost every organization of every size.

In that light, one of the features that stands out in both tools is the “Goals” feature. Asana’s goals work much the same way as ClickUp’s, with both of them helping users better visualize their projects and chart out a plan to achieve them. 

However, Asana does offer one additional benefit of linking the goal to a parent goal, thus, helping users better visualize and organize their projects.

ClickUp goes a step further with its “Pulse” feature that helps organizations or project managers, for that matter, know what people are doing and when they are online. This, in turn, addresses the need for monitoring amidst the “new normal,” which again is guided by an inclination towards remote working.

You can also learn more about their detailed reviews here:

Asana Project Management: The Ultimate Guide

Clickup Review: Best Project Management Tool?

Asana vs ClickUp: Pricing

Both ClickUp and Asana follow the freemium model with the former being more feature-intensive. Let’s get into more detail regarding each of the platform’s pricing plans.

Asana Pricing

Asana Pricing Plans Billed Annually

Basic (Free)

Asana‘s free version covers basic features but is pretty solid for a free project management software solution.

This pricing plan allows you to collaborate with up to 15 other team members and includes features like unlimited tasks, unlimited projects, and gives you access to an app library with 100+ native integrations. You also have the option to use Zapier for access to more third-party integrations.

In contrast to ClickUp’s free plan, you have unlimited storage space. However, keep in mind that each file you store cannot be larger than 100MB.

In terms of project views, Asana’s free plan provides Board, List, and Calendar views. Other features include unlimited activity logs, due dates, assignees, and more.

When it comes to supporting, Asana lacks 24/7 customer service. However, there’s ample support documentation in the form of help guides, community forums, etc.


The Premium plan, which starts at $10.99 per user per month, unlocks smart project management tools. For one, there’s the Workflow Builder.

In short, this functionality allows you to create automated workflows via a straightforward drag-and-drop interface. You can set various automation triggers to assign tasks, update task status, change project deadlines, and more.

This pricing plan also gives you access to more reporting capabilities. For instance, you can create unlimited custom dashboards, while the Advanced Search and Reporting feature allows you to run reports based on specific criteria, which you can then save and see work across each team member, project, etc.

You also have more advanced customization options. You can add custom fields, create custom templates and charts, and more.

Lastly, you have access to an admin control center where you can assign a dedicated admin for managing team members and configuring Google SSO.


The Business plan starts at $24.99 per user per month. This plan allows you to create Portfolios, which allow you to bring multiple groups of projects under one roof to monitor and manage them more easily.

Additionally, there’s Form Branching. You can use this feature to create drop-down or multi-select follow-up questions to users’ answers.

Another handy function is the Workload, which enables you to gauge the availability of other team members.

Other features include the ability to leave comments directly on PDFs or images, request/give task approvals, set and track company goals, and lock custom fields.

Lastly, this plan unlocks integrations with Adobe Creative Cloud, Salesforce, and more.


The Enterprise package unlocks Asana’s full feature list. The platform enables cross-regional backups, data exports, service accounts, admin announcements, and custom branding. Moreover, this pricing plan offers 24/7 priority support and can handle both user and group provisioning/deprovisioning.

To get a pricing quote for the Enterprise plan, you’ll need to contact Asana’s sales team.

ClickUp Pricing

ClickUp Project Management Software Pricing Plans Billed Yearly


ClickUp‘s free version is quite in-depth.

This free package includes unlimited tasks and unlimited users. The latter is not available with Asana’s free plan, as you can only add up to 15 team members. Speaking of differences, ClickUp lacks storage space. The free plan only allocates 100MB.

However, there’s 24/7 customer support, unlike with Asana. Portfolios are also available in the free package.

As for the features, ClickUp covers native time tracking, sending and receiving emails directly within a task (up to 100 uses), team communication via built-in chat, whiteboards, and more. In terms of integrations, ClickUp provides a library with 50+ native integrations.

When it comes to customization, the free plan allows you to set custom task statuses, tags insert rich texts, set task priorities, and dependencies, etc.


Starting at $5 per user per month, the Unlimited plan gives you access to limitless storage, integrations, dashboards, custom fields, and Gantt charts. You can also put multiple users into one group for easier management.

Additionally, the Unlimited plan unlocks Agile reporting and resource management.

Lastly, you can set custom guest permissions, which are not available with the free plan.

Note that the Free and Unlimited plan’s automation capabilities are limited to 100 automation per month.


The Business plan starts at $12 per user per month. This package allows you to analyze your teams’ workload capacity and enables advanced automation features, like setting various actions or conditions. Automations are also extended to 10000 uses per month.

In terms of reports, you can perform unlimited exports in any format you like. Moreover, you can easily break down time estimates on tasks and subtasks, to help you better compare your predictions to the real times it took to complete these tasks.

Additionally, tasks will display time in various statuses to help you gauge which ones need to be addressed first.

Business Plus

The Business Plus plan starts at $19 per user per month. This package includes more team communication features compared to the others, like team project sharing, for instance.

Moreover, automation capabilities are extended to 25000 per month. This pricing plan also allows you to set custom permissions for guests, members, and admins. Lastly, the Business Plus plan grants you priority support.


The Enterprise plan assigns you a dedicated success manager and gives you access to a live onboarding training session for a smooth onboarding experience. On top of that, you can create unlimited custom roles and permissions.

You’ll need to contact sales to get a pricing quote for this plan.

ClickUp wins in Pricing

Overall, with plaid plans starting at $5 per user per month and going up to $19 per user per month, ClickUp is the more affordable option. In contrast, Asana’s paid plans start at $10.99 per user per month, while the Business plan costs $24.99 per user per month.

ClickUp also offers more variety in pricing plans. Consequently, this project management software provides better value for money and assures smoother scalability.

ClickUp vs Asana: Pros And Cons

With regard to the aforementioned aspects, both project management tools are pretty much on par with what an ideal project management tool should look like and focus on. 

However, based on the functionalities and the way they deliver them to users, there are several features where ClickUp edges out Asana and vice versa. That makes it essential to understand how they complement businesses’ endeavors.

Asana Pros

User-Friendly Layouts

Asana‘s user-friendly messaging and reporting layouts are a plus for both individuals and businesses. Some people might have different work styles and work habits. These layouts allow users to manage their work flexibly and build a productive workspace. They further make Asana’s workflow more efficient, expediting the process of managing one’s work effectively. 

Extensive Integrations With Third-Party Apps

Asana features 400+ integrations with the likes of Microsoft 365, Salesforce Cloud, GitHub, Dropbox, Google Workspace, etc. The ability to work seamlessly with other tools is a big plus for Asana users as it enables them to use the same tools and programs in their workflow that fall under those platforms. 

Unified Display Of Data

Asana’s single pane-of-glass approach, which helps with a unified display of data and reduces departmental fragmentation, is a boon for the business.

The benefits of a single pane of glass are many. For one, it reduces the cost of maintaining several pieces and provides users with a centralized hub where they can store all their project-related information. 

Streamlining the flow and organization of projects is vital for a business, and Asana makes it easier to facilitate that. The modality in which Asana can organize an entire team and its work is quite beneficial. It eases the organization’s workflow, promoting seamless communication and collaboration, not to mention the ease of onboarding and UI comprehension that it facilitates.

Get an Asana 30-day free trial here!

Asana Cons

Lack Of Brand Customization Option

The lack of customization in Asana might be a con to one working on a small scale or individual projects. For example, companies who want the freedom to use their branding and templates might find that Asana’s limited customization options do not meet their needs. 

Free Plan Offers Limited Features

The free plan is limited, and it might find itself in a disadvantageous position, especially for large organizations. Most vital features, including custom fields, templates, timelines, and task dependencies, are only available with premium plans. This is to say that while Asana might be the best option for some, it might not be great for others who want to customize their work and the tools they use. 

ClickUp Pros

Affordable Pricing And Free Plan Offers More Features

ClickUp‘s free plan offers a whole lot more than Asana offers. It can match users’ personal needs, especially regarding the size of projects organizations want to handle. Plus, it can be customized and accessed across multiple devices. ClickUp also caters to freelancing and independent workers. 

The premium pricing is very competitive and affordable. The business and business plus plans are, in fact, one of the cheapest project management solutions in the market. 

Enable Easy Monitoring For Remote Working

The Pulse feature of ClickUp enables businesses to monitor their team closely and how they are doing — even if they are not directly working with them. By monitoring their activities, companies can ensure that their projects run smoothly alongside keeping tabs on an individual’s performance. Undeniably, ClickUp makes for a perfect solution in the wake of hybrid working getting all the attention. 

Centralized Hub For Business Information And Activities

Another benefit of ClickUp is its versatility. The solution offers much more than just a project management tool, and it can serve as a centralized hub where businesses can store all their vital information, not to mention the time tracking, project tracking, and real-time messaging and chat features. 

Sign up for ClickUp for free here!

ClickUp Cons

Disorganised Dashboard

Some users might complain about the cluttered and disorganized nature of ClickUp’s dashboard. This is the direct effect of the comprehensive features that have been incorporated into the program. However, those who are used to this layout and are comfortable with it would likely love its appeal.

Integrations Not As Extensive Compared To Asana

ClickUp does not come with extensive integrations. At present, it only features 91 integrations with the likes of Microsoft Excel, Microsoft 365, Salesforce Cloud, and SharePoint missing. This is one of the critical aspects that could have brought it to the same level of success as Asana, considering its pricing and features.

ClickUp vs Asana: The Bottom Line

Altogether, both project management software solutions have a lot to offer to anyone looking for a great project management tool. They’re both mature and intuitive, and the fact that they’ve been around for a few years makes them even better.

Both tools share quite a few features. However, the different ways that they go about their designs make them unique and fun to use. 

ClickUp is more of a creative and fun-loving project management tool – it’s got great features to show off and comes with a colorful and playful UI. On the other hand, Asana is more conservative and features a minimalistic UI that doesn’t have quite as many bells and whistles. It’s clean, simple, and a breeze to use.

If you’re looking for a tool focused on helping people get started and learn how to use it right away, Asana is a great choice. On the other hand, if you’d like more customization and are more of a creative person, then ClickUp would be a better choice.

Sign up for ClickUp for free here!

Get an Asana 30-day free trial here!

And don’t forget to check out more project management tools reviews!

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